Company
- What is SPORT+MARKT?
- What are the core values of SPORT+MARKT?
- Who does SPORT+MARKT work for?
- What is the benefit of cooperation with SPORT+MARKT?
- Do reference projects and clients exist?
- What is SPORT+MARKT’s value proposition?
- What is the USP of SPORT+MARKT vis-à-vis its competitors?
- Why SPORT+MARKT?
- When was SPORT+MARKT established?
- Who manages SPORT+MARKT?
- Is SPORT+MARKT well positioned in international terms?
- Is SPORT+MARKT a creative agency or a rights marketer?
- At which congresses and conferences is SPORT+MARKT represented?
- Does an overview of SPORT+MARKT’s published specialist articles and press releases?
Service Portfolio
- What services does SPORT+MARKT provide?
- In which business phases can SPORT+MARKT provide assistance?
- We would like to organise a consultancy appointment. Who should we contact?
Career
What is SPORT+MARKT?
As the leading research and consultancy company in international sport business, SPORT+MARKT has been analysing the developments and factors for success on the sponsorship and advertising markets for over 20 years. In addition to expertise in market, media research and strategic consultancy, our clients have access to one of the most extensive global databases for sport, sponsorship and communications.
As an independent reference on the market, SPORT+MARKT develops customised solutions for the planning, evaluation and optimisation of engagements in sport business. We are currently active in over 120 global markets with over 500 employees. In addition to our headquarters in Cologne, we have branches in the U.K., Spain, Italy, France, the Netherlands and Singapore.
What are the core values of SPORT+MARKT?
Our core values include methodical competence, added client value, partnership and independence. We have the highest reliability, quality and implementation standards in our work – to ensure your successful performance.
Who does SPORT+MARKT work for?
Our clients include major global conglomerates and domestic companies from all sectors, international and national sport federations, clubs and teams, events, sports marketers, the media, investors, banks, lawyers and the public sector. As an innovative sector pioneer and insider, we know the market inside-out and can generate decisive competitive advantages for our clients. We set the international business standard and are recognised as an impartial, independent reference on the market.
Our sectors: overview:
- Sponsors & advertisers
- Associations, clubs, events
- Marketers & agencies
- Investors & lawyers
- Media
- Public Sector
What is the benefit of cooperation with SPORT+MARKT?
SPORT+MARKT is specialised in maximising the success of its clients on the international sport, sponsorship and advertising markets. We ensure the optimum use of your assets and the highest efficiency. Avoid bad investments and fully exhaust your potential with our help.
SPORT+MARKT’s clients benefit in the planning of their corporate objectives and strategies from our unique pool of fundamental global data and expertise. We offer our clients the entire spectrum of strategic and operative consultancy. We know the factors for success in international advertising campaigns and sponsorship activities as well as the key elements behind the optimisation of marketing concepts for global sporting events. Play it safe with your strategic concepts – rely on the expertise of SPORT+MARKT. We are the dependable partner for the top decision makers in the sector.
Do reference projects and clients exist?
We are proud to have worked for the top players on the international sport and sponsorship markets as well as leading companies from the advertising industry. Named the Player of the Year for excellent services and key player by market participants, SPORT+MARKT supports its clients in implementation of their strategies and achievement of their corporate objectives.
What is SPORT+MARKT’s value proposition?
We provide recognised product and service quality, and have set many market standards in sponsorship and advertising monitoring as well as rights assessment. The satisfaction of our clients and the success of our company are indicators of our business know-how. We set business standards and are viewed as innovative benefit leaders.
Benefit from our value proposition in all phases of your business:
1. Planning – We provide you with security when making important decisions.
2. Strategy – We help you devise effective and efficient strategies.
3. Monitoring – We ensure optimisation of your Return on Investment.
What is the USP of SPORT+MARKT vis-à-vis its competitors?
For over two decades, SPORT+MARKT has been analysing developments and trends on global sport, sponsorship and advertising markets via continuous fundamental research. Thus, SPORT+MARKT has one of the largest, most comprehensive databases on the topics of sport, sponsorship, communictaion, brands and events in the world. Decisive added value: access to long trend graphs, comprehensive data archives and international benchmarks is possible at the touch of a button.
Thanks to analysis, evaluation and interpretation of reserach results, our employees have comprehensive knowledge of factors for success and provide a relevant basis for decision making for their future corporate success. We ensure the optimum use of your assets and the highest efficiency possible. With our help, you avoid making the wrong decisions and fully exhaust your potential. Benefit from our first-hand expert knowledge from the offset – play it safe.
"During the negotiation process with the Allianz board of directors for the naming rights of today’s Allianz Arena, SPORT+MARKT provided us with the vital ingredients and facts to clinch the perfect deal for both sides."
Uli Hoeneß
Deputy Chairman Executive Board / FC Bayern München / Germany
Why SPORT+MARKT?
SPORT+MARKT is one of few companies able to provide comprehensive, integrated services for the top clients on the international sport and sponsorship market. We develop innovative business solutions with significant competitive benefits – for your success.
Five good reasons at a glance:
- Trust the market pioneer.
- Choose a market insider with high credibility.
- Select the business standard.
- Insist on high quality research and consultancy.
- Benefit from our integrated solutions.
When was SPORT+MARKT established?
Since our establishment in 1986 by Torsten Zoëga and Hartmut Zastrow, SPORT+MARKT has developed into a leading research and consultancy company in international sport marketing, providing successful market and client solutions for the top players on the sport and advertising markets.
SPORT+MARKT has set milestones in fundamental research and the optimisation of integrated communications strategy in the sporting environment, and has comprehensive, high quality know-how of sectors, market mechanisms and the factors for success in sports marketing. We are no longer mere innovative market pioneers, but are viewed by our clients as successful market and opinion leaders.
Who manages SPORT+MARKT?
The company is headed by the SPORT+MARKT AG Management Board presided over by Marcel Cordes. In addition, Hartmut Zastrow and Torsten Zoëga are represented on the SPORT+MARKT AG board.
Is SPORT+MARKT well positioned in international terms?
SPORT+MARKT has trusted experts and interdisciplinary project teams as well as state-of-the-art technology and global infrastructure. We are currently conducting projects for our clients in over 120 countries across all continents; their high requirements provide the permanent driving force behind the top performance of our employees. SPORT+MARKT is the expert for all modern market research, media analysis and rights monitoring techniques as well as integrated business solutions. We offer analysis, assessment and consultancy from a single source.
Is SPORT+MARKT a creative agency or a rights marketer?
Neither. SPORT+MARKT is an independent research and consultancy institute providing custom solutions for the top players on the global sport and sponsorship market.
Out impartiality and independence puts us in the position of a neutral, objective referee in international sport business – a role which the market demands of us and which we have long assumed successfully.
At which congresses and conferences is SPORT+MARKT represented?
Named the Key player for excellent services by market participants, SPORT+MARKT is the leading opinion former on the international press landscape and an in-demand expert at specialist congresses.
Does an overview of SPORT+MARKT’s published specialist articles and press releases?
Current press releases and results from our multitude of market analyses can be found in the press section. Subscribe to the SPORT+MARKT newsletter to avoid missing out on relevant information.
What services does SPORT+MARKT provide?
Services for sponsors / advertisers
- Communication and sponsorship consultancy
- Performance & ROI modelling
- Evaluation of marketing and media rights in sport
- Impact monitoring and optimisation
- ROI analysis
- Business development / partnering
Services for federations, clubs, events
- Evaluation / rights assessment
- Impact monitoring and optimisation
- Protection of marketing and media rights
Services for marketers, agencies
- Evaluation / rights assessment
- Impact monitoring and optimisation
- Protection of marketing and media rights
Services for media
- Viewer analysis
- Advertising impact research
- Assessment of media sport rights
- Impact monitoring
- Rights monitoring
Services for investors & lawyers
- Market and potential analysis
- Sector and competitor analysis
- Company analysis and industry benchmarking
- Consultancy / financial analysis
- Commercial Due Diligence
- Evaluation / rating of brands in sport
- Protection of interests and rights von Interessen und Rechten
Services for the public sector
- Analysis and planning procedures
- Independent expert reports
- Location marketing
- Event assessment / consultancy
- Impact monitoring of events
- Return on Investment analysis
In which business phases can SPORT+MARKT provide assistance?
We accompany you in every phase of your sport business engagement. From planning and strategy to impact monitoring, we can provide holistic consultancy thanks to our renowned methodical expertise.
Our expertise encompasses:
1. Planning – We provide you with security when making important decisions.
2. Strategy – We help you devise effective and efficient strategies.
3. Monitoring – We ensure optimisation of your Return on Investment.
We would like to organise a consultancy appointment. Who should we contact?
We would like to invite you to a personal discussion on our range of services and the benefits for your company. Please call us on +49 (0) 221 430 73 0 and organise an appointment with our experts. Alternatively, send us an email detailing your requirements at info@sportundmarkt.com. We are looking forward to hearing from you!
What is it like to work for SPORT+MARKT?
Our 500 employees are our main asset and give their all for the success of our clients, day in, day out. Long-standing client relations and positive client feedback demonstrate that our employees provide optimum support. We all strive to ensure that this remains the case in future.
Over 300 successfully implemented client projects each year – from minor consultancy projects to major global projects – our experienced experts at home and abroad are at your side with know-how, ambition and enthusiasm. Your personal contact person is always there for you – and provides you with full access to all SPORT+MARKT’s resources and expertise.
Professional and successful – Our employees contribute their unique expert knowledge to SPORT+MARKT – to benefit our clients. Communications and sponsorship experts, market researchers and analysts, media scientists and designers, software architects, managers and consultants – to name but a few – work towards your success. Day in, day out. Every day.
How can I join the team? Where do I apply?
Are you seeking a challenge with a leading global research and consultancy company in the field of international sport marketing?
Thanks to our great success and international expansion, we are always on the lookout for qualified employees. There are many opportunities to join us, whether as an intern, trainee or new starter – there is something at SPORT+MARKT for all career stages.
